Content creators have become essential growth drivers in beauty—but the rules of engagement have changed. This panel will go beyond the basics to explore how brands can build smarter, more effective creator strategies that drive real results. We’ll unpack what’s working, what’s not, and how to turn creator partnerships into scalable growth engines.

Beauty marketing isn’t what it used to be—and it’s changing faster than ever. In this panel, we unpack how the role has evolved from campaign-led storytelling to a complex, tech-driven function that spans retail and DTC, digital and IRL, and creator-driven content. We’ll explore what’s driving the change, how to keep up, and what marketing really means in a modern beauty brand.

Beauty investing is no longer a sideshow—it’s a serious space with serious capital. But more investors doesn’t mean easy money. In this session, we’ll explore what it really takes to raise funding today: when to do it, how to prepare, what to expect, and how to make sure the partnership works for your brand’s long-term growth.

In beauty, great products aren’t enough—they need to stand out, sell through, and scale. This session explores how product development has evolved in the age of social media, shifting cultural expectations, and multi-channel retail. Hear from industry veterans on what it really takes to build products that break through—and keep performing.

Growing a beauty brand takes more than vision—it takes the right leadership team at the right time. In this session, we explore real-world insights on when to hire senior talent, which roles matter most at each stage, how to structure compensation and incentives, and how to build a team that drives growth without losing sight of the brand’s soul.